Learning how to make great and helpful Amazon reviews helps everyone using the world's biggest online marketplace. Good sellers see their profile and listings rank better with Amazon's algorithms, other customers make better decisions based on what you write, and your own account can benefit from being asked to test products being sold on the site.
Moreover, Amazon is built on reviews, and each one you leave helps build up the trustworthiness of the platform. In a time of so many fake and fraudulent reviews damaging the trust consumers have in the platform, this is more important than ever, so shoppers from across the world can have better ideas of what they are buying and avoid getting ripped off.
If you're an avid Amazon shopper, you can help, so lend a hand and hit your keyboards!
Check out our 5 best tips for leaving higher quality reviews and building your Amazon profile!
1. Lengths of 75-500 words
Amazon allows up to 5,000 word reviews, but there is a sweet spot between saying nothing and writing an essay that is too long for anyone to read. We don't think much can be said in less than 75 words and recommend this as a minimum length.
From there, it really depends what you have to say. If you have many points to detail, it's good to separate them into small paragraphs and detail them one by one. If you only have a few things to say about a product, stick to one or two paragraphs.
Keep in mind that writing too much can be just as unhelpful as writing too little. Nobody wants to read a brochure (actually this is quite typical of fake reviews too) and just giving the main points of your experience is enough to add to a review. Shoppers will look at several to get a balanced opinion and don't have all day to read just one.
2. Honest star ratings
Star ratings are really important for seller rankings. Choose 5 stars when you are very satisfied and impressed with what you bought and the price it was purchased for. 4 stars can be left for products that were good but not excellent. This still shows you were happy with the product and generally satisfies other customers that the product is a good purchase.
3 stars is considered less than average and acceptable for situations when you have some stronger dissatisfactions with your order. Keep in mind that 3 stars is the point at which many will drop away from the listing and usually hurt a seller's sales prospects. 2 stars are called for in cases you are very disappointed and wish you had not bought the product at all. 1 star ratings are quite extreme and shouldn't be used unless you feel you have been cheated by the seller in the form of a broken item or bad quality goods.
3. Balanced information
The best reviews are not positive or negative, they're helpful, which places them somewhere in between. Overly positive reviews can appear fake (and many of them are). Extremely negative reviews can appear temperamental and more reflective of someone's anger instead of their product experience.
It's better to balance your review with a mixture of both positive and negative points to illustrate your experience. This is far more believable and gives people a good idea of the true strengths and downsides of what they're buying.
4. Updated reviews
Updates can be especially valuable because they give shoppers a glimpse into the future. For example, if you left a rave review for something that then falls apart within a month, you can warn others of the hidden low quality in the product.
You can also change your review to reflect a positive experience after an initial negative one with a product such as when a seller sends you a free replacement and refund for a broken item or offers good customer service you think deserves some credit in front of other shoppers.
Images are a definite plus to any review. All sellers, good or bad, will show their items only in the best light and condition to maximize their sales. It's up to individual customers to give more candid pictures of the product to give shoppers a good idea of its real appearance and condition.
Taking several pictures can increase the quality of your review further still, but there is such a thing as too many. 1-3 is enough. Overloading a review with images is also typical of fake reviews, so try to avoid this behavior if you want yours to be taken seriously.
It all pays off
Building your Amazon profile not only helps you, it helps good sellers improve their ranking on Amazon and other shoppers make informed decisions on what they buy. Help make Amazon a trusted place for feedback again and write genuinely great reviews!